Part of any small business funding that you’re thinking about getting should include provisions for a website. This is one area where you shouldn’t skimp. A good website is the number one way that prospective customers will see what you’ve got for sale and a bad website will prompt them to look elsewhere.
Here’s a few good reasons why having a website is as important as getting the right loan for business.
- You can find new customers with a good website. Even if you have enough clients and aren’t looking to expand your base, having a website is a great tool to reach new markets quickly if and when you need to. Getting one in place makes it easier to find new clients if a core customer suddenly stops ordering from you.
- They make sense from a financial standpoint. A good website is like having a customer sales representative who works 24 hours a day seven days a week. A well-designed website that has good content can also place your company on the same footing as far as advertising goes with some of your competition who have bigger budgets.
- You can attract customers on the go. With mobile capabilities, you can put your website in the hands of everyone who has a smart phone. The advertising reach that you can get far exceeds anything that older more traditional methods like print, radio and television were capable of.
Here’s another reason why you should consider having a website just as important as getting the right small business funding. In today’s world, having a website is the foundation of all of your branding efforts. It’s the place where you get the message across about your goods and services and where your logo can find a home. Finally, keep in mind that most people use some kind of Internet connected device to look for the goods and services they want to buy.