When you are looking at putting together a website for your small business, some of the questions you need to ask yourself are similar to the ones for business funding. It’s a good idea to start asking your team what goals for development you want a website to tackle.
- Ask yourself who will be your primary visitors. If you are selling goods and services online or in combination with a brick-and-mortar store, the navigation of the site will be slightly different for each. It’s also critical to understand how website development works if you will be selling your products through it. Navigation is another one of the cornerstones of a good online presence and you’ll need to have some e-commerce capabilities.
- You should also decide whether the person who will be administering the site has the necessary background. There are quite a few user-friendly options if you don’t have a tech savvy person on staff and don’t want to hire one. Thinking through these critical steps is similar to the way you got small business funding.
Many smaller businesses will decide to work with the web developer. However, you should have a good idea about the platform you want to use before you take this critical step. Most business owners will be familiar with some of the bigger names in this website space. Of course there are a few that are more popular than others basically because they’ve been supplying the needs of business owners for years.
WordPress is one of the most familiar platforms. It’s big advantage is the fact that it’s user-friendly and doesn’t require an expert hand for many of its functions.There is also a large support of community users who share information and different plug-ins.
There are other options that are more suited to developers like Drupal. Having a website is just as important as a business card was in the brick-and-mortar days. After you’ve decided on getting the right advice for small business funding, this is the next logical step.